Episodes
Tuesday Jun 25, 2019
#47 Barak Kassar on Personal Branding, Storytelling, and Creative Risk
Tuesday Jun 25, 2019
Tuesday Jun 25, 2019
Barak Kassar shares his insights on career growth, branding, and storytelling.
Barak Kassar is co-founder of BKW Partners, a San-Francisco-based creative communications agency offering branding, design, and marketing. Before BKW, Barak founded Rassak Experience which merged into BKW. Before Rassak, he founded and served as CEO of INBOXTV, a pre-YouTube online video provider, and VP of Marketing for CHOW.com (acquired by CNET/CBS) and was an early marketing employee at Wink Communications (acquired by Liberty Media).
SHOW NOTES
* How Barak started his journey
* The moment that inspired him to change
* The hurdle that comes with setting prices
* The never-ending challenge of delegation
* The myth of strategy before details
* The "one person" mindset
* Why listening is the most important part of storytelling
* The struggles of differentiation and creative risk
* Why your greatest insecurity may be what makes you special
* You can't ignore the culture around you, but you can be "you" in it
You can connect with Barak and sign up for his newsletter at www.bkw.io
You can connect with Brian at www.brianrollo.com
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