#51 JP Laqueur on Defining Your Purpose, Way, and Impact

Throughout his career JP Laqueur has been creating understanding and connections between people and brands, buyers and sellers, companies and employees. He began his career at MCI, marketing some of the world’s very first Internet services, and seeing first-hand how a powerful brand – and a committed culture – could disrupt a 100-year old monopoly and change the world. Over the next twenty years, JP held senior tech industry marketing positions and founded a series of marketing and brand agencies – continuously honing his skills as a creative wordsmith, passionate storyteller, and student of human communications, branding, and corporate culture. JP holds a BA in Political Science from Hobart College, is a first degree black belt in Tae Kwon Do, and can be found skiing, biking or hiking when not integrating brands and cultures.

 

SHOW NOTES

* How story and brand drive success

* How JP discovered the link between brand and culture

* The importance of brand story

* The marketplace is too transparent for inauthenticity

* JP's struggle with traditional marketing

* The "death" of Mission, Vision, and Values

* Creating Purpose, Way, and Impact

* The one question that will help you define your purpose

* The four tenets of Conscious Capitalism

* The danger of a "shareholders first" mentality

 

You can connect with JP at www.brandfoundations.us and on LinkedIn at www.linkedin.com/in/jplaqueur

 

You can connect with Brian at www.brianrollo.com